Fast friendly loans when you need them most!

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HELPFUL INFORMATION

LOAN PRODUCTS

Unsecured

Loans from $1000 to $5000 • Debt Consolidation • Home Improvement • Home Repair • Medical Expenses • Unexpected Expenses • Vacation • Holidays • Back to School • Vehicle Repairs • And More

Secured

Secured by Household Goods - Loans $1000 to $5000 Secured by Auto - Loans $1000 to $20,000 • Debt Consolidation • Home Improvement • Home Repair • Medical Expenses • Unexpected Bills • Vacation • Holidays • Back to School • Vehicle Repairs • Auto Refinancing • And More

Purchase Auto

Loans from $1000 to $20,000. • Autos • Motorcycles • ATVs • Snowmobiles • Travel Trailers • Utility Trailers

Purchase Other

Loans from $1000 to $10,000. • Home Improvements • Furniture • Appliances • Computers • TVs • Jewelry • Wheels and Tires • HVAC • And More

Dealer Setup

We offer both Direct and Indirect financing options. If you are a retailer that would like to sign up with us to be your preferred lender, please contact us to begin the dealer set up process. • Auto • Motorcycles • ATVs • Snowmobiles • Generators • Travel Trailers • Utility Trailers • Mechanics • Wheels and Tires • Furniture • Appliances • Jewelry • Electronics • Lawn Mowers • HVAC

Dealer Login

ABOUT US

Southwest Financial of Las Cruces has been a local source for your financial needs since 1989. We are locally owned and operated and all of our employees are members of the community. We pride ourselves on relationship lending. To us, you are more than a score and we couldn’t succeed without the great customers we have had over the years. While many companies have abandoned the brick-and-mortar business for online, we realize the importance of the relationship between borrower and lender. In an effort to foster that relationship while still providing fast convenient service, we have opted for a hybrid approach. We offer the same convenience as our online competitors while keeping our local presence which gives you the option to come sit down and talk with us directly. E-mails, texts, and phone calls are certainly convenient, but we know the importance of still talking face to face when it comes to your financial needs. We encourage you to come by, meet our staff, and see if we can help.

STAFF

Carla Laycock Manager

Rosana Morales CSR

Ruth Cochran CSR

Idaliss Hernandez CSR